Consumer Products & Retail
As consumer demands evolve, consumer products and retail companies must find the right balance between success today and growth tomorrow.
Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, consumer products and retail (CPR) companies must shift their focus from protecting what they have to creating what they need to become.
CPR companies must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.
We help CPR companies explore, identify and implement the right balance of bold strategic choices that will sustain their business today and transform it for relevance tomorrow.
EY Consumer Product & Retail insights in the news
From Janet Balis, EY Americas Marketing Practice Leader, learn about the rise of social commerce; and Kathy Gramling, EY Americas Consumer Markets Leader, explains the significance of data for brands and retailers in the current e-commerce climate.